Mario and Friends Make The Leap To Smartphones

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Nintendo has announced that it will team up with DeNA, a major Japanese mobile gaming company, to make smartphone games featuring various Nintendo IPs.

“Nintendo has made this decision because we have concluded that the approach of making use of smart devices is a rational way for us to encourage even more people around the world to recognize the great value of the wonderful game software available on our dedicated game systems,” Nintendo President Satoru Iwata said during the press briefing.

Nintendo said that it will create new titles from the ground up, rather than porting existing games from its consoles so as to “ensure the quality of game experience that consumers expect” from the coming together.

To further emphasize that Nintendo isn’t giving up on dedicated games systems, Iwata also announced that a new Nintendo console is in the works, codenamed NX, with a “brand-new concept.” The company has not stated whether this is a home console or handheld gaming device but Iwata stated that the company hopes to announce more next year.

Nintendo and DeNA will also together develop a new membership service that will support various platforms such as PCs, smartphones, tablets, Nintendo’s hardware devices, including its newly revealed hardware concept. The new membership service, overseen by Nintendo, is slated launch for the northern hemisphere’s fall of 2015. The company said it will share roll out windows for specific regions at a future date. The new service will replace Nintendo’s customer loyalty program Club Nintendo that was phased out worldwide earlier this year.

You can check out the full press conference below:

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